550 Brilliant Marketing Quotes To Empower You (2023)
1. “So many young PR pros think, “That person will never answer me.” First you never know if you don’t try and secondly, you’ll be surprised. So find something in common – a common hobby, a blog, or a quick question about the industry – and go for it.”
2. “We need to stop interrupting what people are interested in and be what people are interested in.” – David Beebe, branded content producer
3. “The marketing of the future is you getting great at strategies, then uploading that to the machine and letting it determine the rest for you.”
4. “If we produce something original, that will have a better chance in rising above the noise.” -Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios
5. “Instant communication is a standard in 2019, and you want to leverage AI to understand and respond to these questions right away. 75-90% of your questions can be automated.”
6. “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.” – Shiv Singh
7. “Every time you post something online, you have a choice. You can either make it something that adds to the happiness levels in the world—or you can make it something that takes away.” -Zoe Sugg
8. “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” — Gary Vaynerchuk, CEO, VaynerMedia
9. “The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” –Danielle Sacks, senior editor at Inc. magazine
10. “Regardless of which team at a brand engages with influencers, relationship and trust building should be a top priority” — Konstanze Alex @Konstanze
11. “Why is Nigerian spam so sloppy? If you’ve gotten an email from a prince offering to split millions of dollars with you, you may have noticed all the misspellings and other telltale clues that it can’t possibly be real.”
12. “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” –Richard Branson, founder of The Virgin Group
13. “Digital marketing is technology, which means that as digital marketers we are susceptible to the same cycles and forces that impact all of technology.”
14. “You can’t just place a few “Buy” buttons on your website and expect your visitors to buy whatever you’re telling them to purchase. That’s just not how our brains work.”
15. “When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.” – Ted Rubin
16. “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.”– Shiv Singh, marketing author
17. “Advertising works most effectively when it’s in line with what people are already trying to do.”- Mark Zuckerberg, Co-founder and CEO, Facebook
18. “The mobile device has become our communications hub, our diary, our entertainment portal, our primary source of media consumption, our wallet and our gateway to real-time information tailored to our needs. The revolution is now!”
19. “Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” — Hecate Strategy
20. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker
21. “It’s easier to grow a Messenger list than it is to grow an email list because there is less friction. When people come to your website, they have to type in their information to sign up. On Messenger, it’s a 1-click subscribe feature.”
22. “Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” – Eric Bower
23. ‘Your content needs to be specific and tactical. For example: writing a blog post titled, “Digital Engagement In The New Economy” is neither specific nor tactical. When was the last time you woke up and thought, “I wonder what’s going on with digital engagement in the new economy?’
24. “Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.” ― Seth Godin
25. “With email and social platforms, communication is boosting us in the algorithms. If we can get users to interact with us, by replying to emails or commenting on posts, the algorithms see our content more as conversational messages and less as marketing messages.”
26. “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” – Jimmy Neil Smith
27. “The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.” — The Innovator’s Toolkit, Harvard Business Essentials
28. “And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.” — Gary Halbert, Author
29. Content marketing is really like a first date. If all you do is talk about yourself, there won't be a second date. – David Beebe
30. “When we hear a story, the neural activity increases fivefold, like a switchboard has suddenly illuminated the city of our mind.”
31. “Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.” – Brian Tracy
32. “The world isn’t going to shower gold coins on you just because you have a good idea. You’re going to have to work like crazy to bring that idea to the attention of people. They’re not going to buy it unless they know about it.”
33. “If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.” –Michael Brenner
34. “Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.” – Don Tapscott and Anthony D. Williams
35. “Marketing as interruption is over. Consumers now control when, where and how they interact with brands. It’s time brands stop interrupting what consumers are interested in and become what they are interested in.”
36. “Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger
37. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy
38. “Affiliate marketing is an excellent opportunity if you truly believe in the value of the product you’re selling. Because many times, you can make money off of something you would probably recommend anyway.”
39. “Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” – David Meerman Scott
40. “A lot of people who are ‘social media’ stars aren’t considered to be ‘real’ stars, and people underestimate the amount of work it takes to edit and upload a video every single day and document your life like that.” – Shawn Mendes, Singer
41. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor, Founder & CEO – The Produce Moms
42. “Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” — Dharmesh Shah, CTO & Co-Founder, HubSpot
43. “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton
44. “People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.”
45. “Do you have a product or service that people want? If you don’t have that, nothing else matters.” -Noah Kagan, Founder of Sumo
46. “Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.” – Mike Moran
47. “The customer is always right as long as you expect and want their money. If you don’t care about their money or their business, then the customer can absolutely be wrong.”
48. “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” — Steve Jobs, Co-Founder, Apple
49. “Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan, Chief Executive Officer of Owner Media Group
50. “If you’re looking for that prominence as a business, it’s all about two things - review count and review score.” - Dave Lehman From Birdeye
51. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, marketing speaker & bestselling author
52. “The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’.” – Jeff Bezos, CEO, Amazon
53. “All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame and even dangerously bad ideas.”
54. “Quit counting fans, followers, and blog subscribers like bottle caps.Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” –
55. “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart, Founder, Ignite Digital
56. “Use User Generated Content. For every product you sell, offer a reward to customers that send you a video or testimonial of them using the product or reviewing the product.”
57. “You really have to create legitimately great content and a legitimately great Website to rank in Google.” -Brian Dean, Founder of Backlinko
58. “When we lead with the product (what) and not our mission (why), our decisions get smaller, our perspective less brave, our work less memorable, our world impact more limited.”
59. “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust – Malorie Lucich
60. “Rule number one is if it’s not good, don’t share it.” -Christin Kardos, Social Media and Community Manager at Convince and Convert
61. “Understand why and how your audience uses technology and then start trying to align your communications efforts.” – Brian Reich and Dan Solomon
62. “At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” – Melinda Partin
63. “I always start with research and discovery. The best messages are not hiding in my head or client’s head. The best messages are out there, best spoken by our prospects.”
64. “If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” — Mark Cuban
65. “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler
66. “Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.”
67. “The old way of doing things is to try to make your product 10x better than the competition’s. The new way of doing things is to make your experience 10x lighter than the competition’s.”
68. “The man who stops advertising to save money is like the man who stops the clock to save time.” –Thomas Jefferson, third president
69. “If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” – Erik Harbison
70. “I’d seen time and time again as a consultant marketers lose focus and get shiny object syndrome with something new and exciting and stray from their plans.”
71. “The biggest challenge I believe we are facing for marketers is the continued fragmentation of a variety of marketing channels and the challenges which go with it. The shift away from television and towards mobile by millennials, and frankly other generations is picking up speed. The introduction of streaming audio and video, social media and more creates a challenge for marketers on where to put their hard earned marketing dollars without losing their message in a sea of voices. This is why I continue to encourage my clients to refine and execute campaigns based on their brand message, along with investing in the tools to better understand where their customers are spending their time.”
72. “Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share.” – Shafqat Islam
73. “It’s the ultimate win-win situation. All affiliates get something from the arrangement, as does the company running the affiliate program, making it a mutually beneficial relationship.”
74. “What separates good content from great content is a willingness to take risks and push the envelope.” — Brian Halligan, CEO & Co-founder, HubSpot
75. “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe
76. “Be helpful and contextual, offering an opt-in based off the content the user is viewing. Let the user know you’ll be respectful of their inbox and they can unsubscribe whenever they want.”
77. “Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.” -Tim Topham, Founder of timtopham.com
78. “The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person’s needs ahead of their own.” – Bob Burg
79. “Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.” — Allen P. Adamson, Co-Founder, Metaforce
80. “With visual design, some people can really go for the flourish. And, alternatively, what makes some designs really impressive is their moderation. “
81. “On social networks be helpful 85 percent of the time by sharing and engaging, 10 percent publish original content and less than 5 percent talk about what your organization does.” – David Meerman Scott
82. “Selling ice cream on the beach in the summer is easy. Raising people’s expectations, engaging in their hopes and dreams, helping them see further—that’s the difficult work we signed up for. From now on, your customers know more than you do about your competitors. And so your commodity work, no matter how much effort you put into it, is not enough.”
83. “The consumer is not a moron, she’s your wife.” ~ David Ogilvy (not sure this one stands the test of time. Blame Kessler in the comments. He made me add it!)
84. “A winning brand is one that touches you in a beautiful way. It stops you your track, makes you think an leaves you in a better place.”
85. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin, Founder, and CEO, Do You Zoom
86. “The biggest mistake agencies make when selling retainers is…they try to sell retainers. This is like proposing marriage before you have gone on a first date. That’s not how relationships work and customers and agencies are in a relationship.”
87. “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou
88. “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich
89. “It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” –Elizabeth Gardner, founder of garnish media
90. “Advertising brings in customers, but word-of-mouth brings in the best customers.” –Jonah Berger, author & marketing professor
91. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs, Co-Founder, Apple
92. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin
93. “Most people don’t know where their email is going. If you’re 99% delivered but it’s going to the junk folder, that’s not so good. The big element is investing in the tools that will show you what’s going on and give you that data so you can work backwards.”
94. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin
95. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
96. “Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form. This means you, marketers. Find the commonality in our humanity, and speak the language we’ve all been waiting for.”
97. “The art of marketing is the art of brand building. If you are not a brand, you are a commodity.” – Philip Kotler, marketing consultant, and author.
98. “Genuinely support people in ways you can. If you build great relationships and people get to like you for you, they will eventually promote what you do and would want to do business with you.” – Bernard Kelvin Clive, The Art of Personal Branding
99. “Network marketing is the big wave of the future. It’s taking the place of franchising, which now requires too much capital for the average person.”
100. “Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!” – Chris Ducker, personal brand entrepreneur
101. “Network marketing has come of age. It’s undeniable that it has become a way to entrepreneurship and independence for millions of people.”
102. “You can’t expect to just write and have visitors come to you. That’s too passive.” –Anita Campbell, CEO of Small Business Trends
103. “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”- Steve Jobs
104. “Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” –Jason Hartman, CEO of Platinum Properties Investor Network
105. “One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” – Ellen Gomes
106. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”—Leo Burnett, founder of the Leo Burnett Group
107. “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” – Ekaterina Walter
108. “The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” – Danielle Sacks
109. “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe?” – Jim Kukral
110. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman, digital leadership expert
111. “Google all ‘best,’ ‘reviews,’ and ‘avoid’ searches for your product or service… Use this messaging during the early stages of your customer journey”
112. “What makes content engaging is relevancy. You need to connect the contact information with the content information.” – Gail Goodman
113. “Our success is a direct result of knowing how to market a brand and having the right people representing the brand.” ― Greg Norman
114. “By its very nature and design, Network Marketing is a strikingly Fair, Democratic, Socially Responsible system of generating wealth.”
115. “Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” -Mary Kay Ash
116. “When you think about cross-channel campaigns, 1 channel doesn’t work anymore. Consumers need to be engaged across socials, email, and even SMS. From an ROI standpoint, you have all of the analytics you need to modify and improve campaigns in one place.”
117. “The world is being reshaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work.”
118. “Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?” -Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
119. “Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer.”
120. “Customer service isn’t simply an expensive, time-consuming obligation. It’s a strategic marketing investment if you want it to be.”
121. “Anybody who is trying to learn to do marketing, you have to niche yourself down into a specific industry…if you pick something, be the best at it.” -Brittany Thompson, Social Marketing And Media Manager at Virtual Resort Manager (VRM)
122. “It isn’t just creation and promotion; it is process as well. I think that’s what a lot of people forget.” -Neil Patel, Co-Founder of Crazy Egg, Hello Bar, and Kissmetrics
123. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin, founder of Moz
124. “Twenty years ago, your marketing effectiveness was a function of the width of your wallet. Today your marketing effectiveness is a function of the width of your brain.”
125. “Marketers need to build digital relationships and reputation before closing a sale.”– Chris Brogan, Chief Executive Officer of Owner Media Group
126. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos, Founder and CEO of Amazon
127. “Conversation with customers will increase sales, even if the product or service is never mentioned.” – George Farris, founder of Farris Marketing
128. “Design like you are absolutely right, then optimize like you were wrong from the start.”- Jordie van Rijn, marketing consultant
129. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” –
130. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
131. “If you form a strategy without research, your brand will barely float and at the speed industries move at today brands sink fast. — Ryan Holmes
132. “Think about your prospect. Know them personally. And always message with what they want – not what you want to say or what you think they might want – in mind.”
133. “Most consumers don’t mind hearing from brands as long as it is a solution, where we are not trying to sell something, but we are trying to solve something.” — Kelly Frederickson
134. “Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” – Mark Shapiro
135. “A long-term influencer program will allow your brand to create true brand advocates, powerful brand evangelists, and raving fans.” — Tamara McCleary @TamaraMcCleary
136. “Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.”
137. “Retargeting is a really great way to bring back the people who visit your website that first time but don’t buy.” -Nick Steeves From Wishpond
138. “Think of it more as publishing instead of marketing. Be authentic as a publisher and create content that helps you connect to everyone else…because they’re already connected.”
139. “Don’t fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders, not followers.”
140. “Speak to your audience in their language about what’s in their heart.” — Jonathan Lister, VP Global Sales Solutions, LinkedIn
141. “Design is the fastest way we judge digital companies. You have to have a brand and visual design that looks good and matters.”
142. “92% of respondents reported that a positive recommendation from a friend is the biggest influence on whether they buy a product.” – Paul M. Rand, Zócalo Group President and CEO
143. “The key to success in any business is an understanding of psychology… Because our minds decide what to buy. So if you know how minds function, you have the power to influence”
144. “Marketers need to build digital relationships and reputation before closing a sale.” — Chris Brogan, President, Chris Brogan Media
145. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou
146. “Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” – Paul Roetzer
147. “Ask yourself: 'Have we covered the fundamentals?' And second to that: 'Are they the best experience on the internet for those things?'" -Jennifer Pepper, Marketing Manager For Content Creation of Unbounce
148. “Everything gets easier when you walk away from the hubris of everyone. Your work is not for everyone. It’s only for those who signed up for the journey.”
149. “The majority of business [people] are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.” – David Ogilvy, founder of Ogilvy & Mather, the “Father of Advertising”
150. “The next five years will be more disruptive than the last 15. This is NOT business as usual. A lot of technology that came in three years ago doesn’t work anymore.” — Saul Berman
151. “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” –Malorie Lucich, head of product communications at Pinterest
152. “Advertising brings in customers, but word-of-mouth brings in the best customers.” – Jonah Berger, author & marketing professor
153. “‘Humans of New York’ did not result from a flash of inspiration. It grew from five years of experimenting, tinkering, and messing up.” — Brandon Stanton
154. “Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.” –Tim Frick, principal of MightyBytes
155. “Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi & Newt Barrett, Co-authors
156. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” — Jay Baer, Content Marketer & Co-Author
157. “Very often we place ourselves in a piece of content that doesn’t naturally align with us… Reflect on when you are in the strongest place and leverage that in your content.”
158. “Content, in all its forms, is the single most critical element of any marketing campaign.” — Rebecca Lieb, Founding Partner & Analyst, Kaleido Insights
159. “Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” —Robert Rose, Chief Strategy Officer, The Content Advisory
160. “When taking a content-first approach, our job as marketers is not to create more content. It’s to create the minimum amount of content with the maximum amount of results.” – Robert Rose
161. “Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” — David Meerman Scott, Keynote Speaker & Author
162. “All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.” – Seth Godin
163. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt
164. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” –Jay Baer, author & inspirational marketing speaker
165. “Starting and being consistent and not giving up is more important than being brilliant.” -Mark Schaefer, author of Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
166. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan
167. “Even if you are a small business and you can’t afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best.” -Roger Dooley, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
168. “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” – Peter Drucker
169. “In 2019, the businesses looking at marketing as a double-helix instead of a funnel are increasing margins and seeing conversions.”
170. “The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” — Kami Huyse, PR & social media strategist, entrepreneur, CEO Zoetica Media
171. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” – Leo Burnett
172. “One thing I’m thinking a lot about right now is mobile. Who can win [create] the most native, most natural, easiest way to buy something on a mobile device? I think that person has a huge opportunity.”
173. “At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” — Melinda Partin, Senior Director of Marketing & Digital Strategy, UW Medicine
174. “90% of CEOs believe the digital economy will impact their industry, but less than 15% are executing on a digital strategy.” — MIT Sloan and Capgemini
175. “If you’re not resolving their (consumers’) concerns and answering their questions online, they’re moving on to someone else who is.”
176. “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” –Neil Patel, New York Times Bestselling Author and Marketing Expert
177. “The answer to why people share content is quite simple. It all comes down to social currency. Basically, people share when it makes them look good.”
178. “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”– Rick Levine, Author of The Cluetrain Manifesto
179. “Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” — Lou Holtz, Former Football Coach, Notre Dame
180. “We personalize our responses back to the customers who reply to our initial email. By doing this we can identify their likes and dislikes and build on the content that they are really looking for.”
181. “At its heart, copywriting is about understanding how other people feel and showing them alternatives to the life they lead.” Andy Maslen
182. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock
183. “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe, Founder & CEO, Storified Hospitality Group
184. “Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”
185. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki
186. “But do you want just engagement? Engagement doesn’t pay the bills. Be strategic: get the leads and convert the leads to paying customers.”
187. “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook, cofounder of Intuit
188. “If you’re writing things that are on par with what others are writing, go back and double that part. Go deeper.” -Sujan Patel, Co-Founder of Web Profits
189. “Strong customer relationships drive sales, sustainability, and growth.” –Tom Cates, chairman and founder of The Brookeside Group
190. “You do people a service when you make better things and make it easy to talk about them. The best reason someone talks about you is because they’re actually talking about themselves: “Look at how good my taste is.” Or perhaps, “Look at how good I am at spotting important ideas.”
191. “Whether it's B2B or B2C, I believe passionately that good marketing essentials are the same. We are all emotional beings looking for relevance, context, and connection.” – Beth Comstock
192. “I’m only now doing what only I can do. Everything else is being taken care of by the team, and it’s so essential.” -Pat Flynn, Founder of Smart Passive Income and author of Will It Fly
193. “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin, Founder, and CEO, Do You Zoom
194. “Integrated marketing offers opportunities to break through to consumers in new markets.” — Betsy Holden, Senior Advisor, McKinsey & Co.
195. “Businesses get blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they’re actually harming your deliverability.” — Meghan Keaney Anderson, VP Marketing, HubSpot
196. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” — Amrita Sahasrabudhe, VP Marketing, FastMed Urgent Care
197. “When establishing a link to value is done well, it provides a clear view of what matters to customers, where to focus, and how to keep the customer experience high on the list of strategic priorities.”
198. “Put your energy into making things that are likeable, not some douchey social media strategy.” – Matthew Inman, AKA The Oatmeal
199. “Sharing good stuff is 90 percent of the battle of getting more followers. Almost everything else is merely optimization. End of discussion.”
200. “If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction.” -Sam Walton
201. One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content. - Ellen Gomes
202. “People will ignore or skip anything they don’t like. So brands have to start making things they love.” — Steve Pratt, Partner, Pacific Content
203. “Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand's awareness.” — Krystal Wu, Social Media Community Manager, HubSpot
204. “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” — Seth Godin
205. “In a way, the web is like your Hollywood agent; It speaks for you whenever you're not around to comment.” – Chris Brogan and Julien Smith
206. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” -David Ogilvy
207. “Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.”
208. “When digital is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.” — George Westerman
209. “Find authentic stories, not just because people can sniff out authenticity, but because they’re simply better.” — Rajiv Chandrasekaran
210. “The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.”
211. “Visual Storytelling comes from the angle of the camera. The best angle is at the eye line so that you aren’t looking down or up at your audience.”
212. “Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” – Dharmesh Shah
213. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” –Peter Drucker, founder of Drucker Institiute
214. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman
215. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar
216. “The impact we make through social media can’t entirely be measured by numbers and scores. It’s not just about how powerful of an influencer you are. It’s about connecting with the person on the other side of the Facebook wall.”
217. “Have a process. Have processes that set you up to succeed. Online doesn’t mean you can invest in it only when you feel like it. It’s a regular part of your marketing mix and a big part of your business. Treat it as such.”
218. “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” – Demian Farnworth
219. “It’s strategic design really. You’re balancing multiple sources of data. What our customers are saying, what our competitors are doing, the state of the current product, the speed at which we can develop. You have so many different inputs.”
220. “I don’t believe in tricky advertising, I don’t believe in cute advertising, I don’t believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives.” – David Ogilvy
221. “It’s all about great stories. It’s a tall order, but if you’re looking to create a true mark and to get people to remark about everything that you’re doing, you only have one major mission when it comes to marketing yourself and the business that you represent: Go out there and create some great stories.”
222. “The tools today are different, but the premise remains the same. Lie or spin the truth, and you will be found out. People will take you to task.”
223. “Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.” – G-Eazy
224. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” –Peter Drucker, founder of Drucker Institute
225. “Growth hacks alone can’t solve all your marketing problems, but the right ones may add immense value to an already humming marketing flywheel.”
226. “To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” –
227. “The purpose of advertising is to sell. That is what the client is paying for and if that goal does not permeate every idea you get, every word you write, every picture you take, you are a phony and you ought to get out of the business.”
228. “Do the uncomfortable. Become comfortable with these acts. Prove to yourself that your limiting beliefs die a quick death if you will simply do what you feel uncomfortable doing.”
229. “Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.” - David Ogilvy
230. “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” — Matt Goulart, Founder, Ignite Digital
231. “A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” – Brian Clark
232. “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook, co-founder of Intuit
233. “You need to share life experiences. Your life is unique. If you can tie your personal experiences into your content, you’ll do much better.”
234. “A brand is no longer what we tell the consumer it is — it is what the consumers tell each other it is” – Scott Cook, co-founder of Intuit
235. “Going viral isn’t something magical that happens one day. The secret to going viral is using templates that get people to pay attention and pay.”
236. “The future of retail is the integration of Internet and digital services with the retail network.” – Charles Dunstone, former chairman of Carphone Warehouse,
237. “Human beings are now promotional vector of potential revenue. In other words: Social Media is an illusion of Social. Therefore, marketers who understand this will fare better in the long run.”
238. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” — Bryan Weiner, CEO, Comscore
239. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” –Ann Handley, head of content at MarketingProfs
240. “I always try to give my affiliates the most commission as possible. The more you can pay your affiliates, the more traffic they will send.”
241. “Service to the change they seek to make. Willing to tell a story that resonates with a group that they care enough to serve. There could be an overlap. It’s possible that it’s the way you feel right this minute, but it might not be. The version of you on offer might run many layers deep, but it can’t possibly be all of you, all the time.”
242. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis, Author & Keynote Speaker, Monumental Shift
243. “For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things — and as marketing and brand advocates, we should be able to take products and services and match them to what's happening in pop culture.” — Bozoma Saint John, CMO, Endeavor
244. “Whether someone reads your copy, clicks on your ad, or stays on your website, depends on the impression that your visuals create in their mind.”
245. “To find your big idea that will evoke the right emotion from the customer avatar, push into common language that is known and then, make it ownable.”
246. “Good stories surprise us. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.”
247. “Your tactics can make a difference, but your strategy—your commitment to a way of being and a story to be told and a promise to be made—can change everything.”
248. “Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”–
249. “Nothing is perfect, just test away. Test, test, test. There have been tons of times where I didn’t think an ad would perform very well and then outperforms other comparable ads by double.” -Rachel Wiinanen
250. “Wherever your target audience is, is where you want to be. You’ll have to find out where they are, and then you just need to show up where they are, consistently.” - Shondell Varcianna From Varci Media
251. “One of the most frequently shared pieces of advice in business today is about creating experiences instead of selling products. It is good advice, most of the time.”
252. “Our growth hasn’t been a curve, it’s been a staircase. We get to the top of a staircase and stay stagnant while we figure out how to grow to the next level.”
253. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
254. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable!” – Seth Godin
255. “Optimize your website for just being a good user-friendly website. It’s generally the most important thing that you could focus on.” -Lydia Gilbertson, SEO Analyst at Distilled
256. “Nobody cares about what you sell. They care about opportunities that are available to them to solve their problems.” -Matt Johnson
257. “If you have that goal-first mentality, you are setting yourself up for more success. Really, budget shouldn’t be your limitation.” -Rachel Wiinanen
258. “Your campaign needs to showcase your customer avatar, it needs to speak their language and it needs to talk about the experiences this avatar is having.”
259. “To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.” – Patricia Fripp, Keynote Speaker, and Author
260. “Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it’s convenient for you.”
261. “Do what you do so well that they will want to see it again and bring their friends.”- Walt Disney, Co-Founder of The Walt Disney Company
262. “Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.” — Ann Handley, CCO, MarketingProfs
263. “Customers are willing to try new things, and if you can survive, you will have fewer competitors. It’s like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.”
264. “I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.” — Paul Barron, CEO, Foodable Network
265. “The game we are in is trust. People don’t buy from companies they don’t trust. Your job as a marketer is to build trust, plain and simple.”
266. “Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” — Christopher Betzter, Brand Strategist
267. “Going viral is not an outcome; it”s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor
268. “Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.”
269. “Even as marketers have come to accept that mobile is the future, they haven’t always been adept at appreciating how much the mobile experience differs from the desktop computers that had dominated digital for the previous two decades.”
270. “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” –Roger C. Schank, CEO of Socratic Arts
271. “There’s no point in getting into affiliate marketing if you can’t monetize it, and you can’t drive traffic and sales. You’d just be spinning your wheels.”
272. “At any given time, only 3% of your market is actively buying. 56% are not ready, 40% are poised to begin. The job of marketing is to activate the 40% that are poised and convert them into paying customers.”
273. “Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.” - David Ogilvy
274. “Don’t tell stories about your product—change the stories your customers tell themselves through the transformation your product provides.”
275. “Because they are personally invested in their crafts, micro-influencers are trusted sources of recommendations for followers.‘The Game’ isn’t just getting eyeballs; but getting eyeballs that care!” Sidney Pierucci
276. “It’s important to remember your competitor is only one mouse click away.” — Douglas Warner III, Former CEO, J.P. Morgan Chase & Co
277. “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.” – Shiv Singh
278. “The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.”
279. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett, Chairman and CEO of Berkshire Hathaway.
280. “Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?” Muhtar Kent
281. “Consistency is key. Whenever you start, give your audience something to look forward to.” -Julia McCoy, CEO at Express Writers
282. “Every post needs to touch on a real emotion and a relatable story. Where is the hurt? Where is the pain? What is the challenge?”
283. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou, poet
284. “In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz, CEO, Starbucks
285. “When you are first getting started on social media, you really need to do your research… don’t just choose a channel because Facebook owns the world or because everyone’s doing Twitter.” -Celeste Mora, Social Media Manager at Grammarly
286. “Content is the atomic particle of all digital marketing.” – Rebecca Lieb, author, strategic advisor, columnist, keynote speaker
287. “Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury, Founder, and CEO – Social Media Smarter
288. “There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.” – Malcolm Goldwell
289. “Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product.”
290. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov, VP Marketing, Pendo.io
291. “If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions.”
292. “When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.” – Loren Weisman
293. The keys to brand success are self-definition, transparency, authenticity and accountability. –Simon Mainwaring, marketing consultant
294. “Thinking that every idea and piece of content you create must be the first of its kind is a trap.”– Sujan Patel, co-founder of Right Inbox.
295. “Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear, Marketing Speaker, and Author
296. “If your company is spending money (display advertising, YouTube campaigns, Bing, AOL, email campaigns, and Facebook ads) then you should go the extra mile, regardless of your job description, and try to understand what’s happening upstream that is causing the clicks/visits to show up. Remember every one of those visits is costing you money.”
297. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” –Steuart Henderson Britt, consumer behavior specialist
298. “To continue winning the internet marketing game, your content has to be more than just brilliant – it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle StinsonRoss
299. “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” – Gayle Fuguitt, Founder and CEO, Tempus Futures
300. “Landing pages are not wandering generalities. They are specific, measurable offers. You can tell if they’re working or not. You can improve the metrics and make them work better.”
301. “In network marketing, the whole point is not to sell a product but to build a network, an army of people who are all representing that same product or service to share with others.” – Robert Kiyosaki
302. “The best strategic marketing decision you can make is to have a product or business fulfill a real, compelling need for a real and defined group of people—no matter how much tweaking and refining this takes.”
303. “Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort; everyone is an asset.” – Susan Cooper, Author
304. “Say no to the things that keep you on a certain level and say yes to the things that will help you keep moving on.” -Brian Honigman, CEO of Honigman Media
305. People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan
306. “How many people would reach out and wonder (or complain) if you didn’t send out that next email blast? That’s a metric worth measuring and increasing.”
307. “Don’t look for perfection. That isn’t the goal.” -Ash Maurya, Founder of LEANSTACK and author of The Lean Startup Movement, That's Running Lean, and Scaling Lean
308. “I don't subscribe to the thesis, 'Let the buyer beware,' I prefer the disregarded one that goes, 'Let the seller be honest.'” — Isaac Asimov
309. “You’re not just competing with other brands for their attention, you’re also competing with their friends, family, music playlists, soccer games, and night out on the town.”
310. “It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.”
311. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg, President, Vital & Ryze Advertising
312. “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
313. “Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.“ — Lori Ruff, speaker, author
314. “‘Build it, and they will come’ only works in the movies. Social media is a ‘Build it, nurture it, engage them and they may come and stay.’” — Seth Godin
315. “On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards.” – Samuel Hulick
316. “It’s this connected generation, it’s all about content. It’s content that we’ll produce, it’s content that we’ll co-create with them and it’s content that we’ll curate.”
317. “Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.”
318. “You don’t need to worry about people stealing your content or ideas. You need to worry about people paying attention. The currency you need to worry about is attention.”
319. “The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together.” — Mitch Joel, Author & Founder, Six Pixels Group
320. “You want to put all of your ads in one ad set so all of the social interactions stack on to that ad set. Find a Facebook ad or post that has a lot of likes and comments and then create a new ad using that. This is called ‘social stacking,’ and it’s really effective for reducing your CPAs.”
321. “The secret gift of Paid Search is that you get to control the user experience, rather than the search engine. You decide what the keyword is. You decide what the ad copy is (your promise to the user). You decide the landing page experience.”
322. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou, Civil Rights Activist & Poet
323. “Brands have the unique opportunity to stop renting audiences and own them. While your core business isn’t the same as a “media company” you can still market like one. You can transform marketing from a cost center to a revenue center and own the IP.”
324. “The amount of credibility you earn as a marketer is directly proportional to how far down the funnel you can measure. Marketers who measure surface-level metrics are being replaced by those who are able to prove their impact revenue and even retention.”
325. “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” – Amy Porterfield
326. “If you think of your target market like a pond of fish and you’re only using one hook, one selling system, and one way of targeting, then you’re only resonating with a small, small part of your market.”
327. “The biggest thing people don’t understand is that quality content is so important to marketing to anyone under the age of 40 right now.”
328. “People hire people. They don’t hire features. They don’t hire benefits. They hire the person to deliver those features and benefits.” - Michael Buzinski From Buzzworthy Integrated Marketing
329. “Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.” – John Battle
330. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”
331. “If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” ~ Guy Kawasaki
332. “Adventure, comedy/humor, emotion, inspiration, and surprise (cats, dogs, and babies). All of these things have 1 thing in common: they make you feel something, not think something.”
333. “Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” — Chris Brogan
334. “As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister <<CLICK TO TWEET THIS!>>
335. “We’ve gone from how the hell can we get people to hear about us, to how the hell can we get them to sign up when they land on our page, to how the hell can we get them to stick around?”
336. “There is a massive trend moving from traditional web results to non-website online presence. Engagement and connection are the gold rush right now. If you don’t leverage that trend, you’ll get left behind.”
337. “If you want to be relevant, you need to start thinking like a media company and publisher, and add value to the customer first.”
338. “The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~ Sergio Zyman
339. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley
340. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE
341. “When you get back to basics, marketing is simple. Marketing means getting people in your store—and once they’re there, getting more of them to buy. Online, this means the following: New Signups = Traffic x Conversion Rate.”
342. “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin
343. “Campaigns that use emotion to relate with people get attention by positioning themselves correctly. They bring people through the right process by showcasing their intent.”
344. “As new forms of media develop and clutter becomes ever more intense, it’s the asset of permission that will generate profits for marketers.”
345. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos
346. “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin, Founder & CEO, Do You Zoom
347. “90% trust peers on social networks (even strangers); only 15–18% trust brands.” –Danny Brown, Award-Winning Marketer, and Author
348. “If anything, what ends up happening is that people are faced with that paradox of choice: “There’s too many options, how do I narrow it down?”
349. “You can’t wait for customers to come to you. You have to figure out where they are, go there and bring them back to your store.”
350. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” –
351. “When people get something right away, they are more likely to subscribe to that email newsletter and take the action you want them to take on that landing page.”
352. “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” –
353. Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. – David Ogilvy
354. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock, Vice Chair of GE
355. “Many people who get into affiliate marketing do so with the same mindset: making money first, and thinking of their audience second (if they think of them at all!). That’s a recipe for disaster—or at least lousy results.”
356. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” -Steve Jobs
357. “Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings.”
358. “In a nutshell: you need a landing page to achieve a particular goal, whether that’s building your brand, growing your email list or making a profit. At its core, it facilitates some type of opt-in process.”
359. “We’re only at the very, very beginning of this next generation of computing and I think that every industry leader will be the ones that transforms first. I don’t care what industry you’re talking about.” — Kim Stevenson
360. “What I do is email daily and have conversational types of campaigns that I call daily friend chats. This primes my list to come and listen when I go to sell something.”
361. “2019 is the year that U.S. digital ad spend will surpass offline ad spend. The digital marketers, agencies, entrepreneurs, and founders who don’t want to accept that it’s time to disrupt are going to be left behind.”
362. “The beauty of social media is that it will point out your company’s flaws; the key question is how quickly you address these flaws.” — Erik Qualmann, author and motivational speaker
363. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin, author & Marketing expert
364. “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark, CEO of Rainmaker Digital
365. “The beauty of the Internet is there’s a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.” -Michelle Phan
366. “It’s a terrible time to be a know-it-all marketer. It’s a great time to be a learn-it-all marketer. When we try to hire marketers, we try to hire the learn-it-alls, because whether we like it or not, our end target, our consumer, our B to B buyers, boy, they’re changing fast.”
367. “Being an affiliate marketer is very cost-effective. You don’t have to put much money in an affiliate program in order to gain a lot.“
368. “I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.” -David Ogilvy
369. “Going viral is not an outcome; it”s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” –Lori Taylor, founder & executive editor of Social Caffeine
370. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
371. “We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer’s journey.” -Kyle Gray, Founder of Conversion Cake and author of The Story Engine: An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing
372. “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
373. “Part of being curious is wanting to consume stories, ideas, and experiences to earn greater knowledge of the world, even if that knowledge doesn’t seem immediately useful.”
374. “Today’s marketing success comes from self-publishing content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others.”
375. “You don’t want to A/B test across channels (for example, Facebook vs. Youtube), you want to A/B test within channels to see which ad is performing the best.”
376. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”– Andrew Davis, Marketing Keynote Speaker
377. “Limiting our work and focusing is the only way we’re gonna get to the point of doing really good, high-quality work that’s focused on the audience.” -Andrea Fryrear, President and Lead Trainer at AgileSherpas
378. “Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.”
379. “Think of the imagination as a giant stone from which we carve out new ideas. As we chip away, our new ideas become more polished and refined. But if you start by editing your imagination, you start with a tiny stone.”
380. “Place your mission everywhere that you can to reinforce your brand identity. Make sure to keep visual consistency to amplify that identity.”
381. “Marketers are empowered when they wake up and know they delivered the messages to the world. It’s not what you promise, it’s what you deliver.”
382. “It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” – Elizabeth Gardner
383. Build it and they will come' only works in the movies. Social media is a 'build it, nurture it, engage them, and they may come and stay.' – Seth Godin
384. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” —Erik Qualman
385. “Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread.”
386. “Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” – Mark Shapiro, Chair, Vistage Worldwide Inc.
387. “The number of people publishing content on social networks is growing at a staggering rate. Standing out means not trying to be all things to all people. Stand for something specific and focus on going deep on that topic with your messaging, engagement, connections and content.” – Lee Odden
388. “The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” — Kami Huyse
389. “Until someone else does something once, no one will think it can be done. Until someone else repeats it, everyone will think you’re lucky. By the time everyone is doing it, who cares.”
390. “We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.” — Arianna Huffington, Founder & CEO, Thrive Global
391. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”–Andrew Davis, Bestselling Author, and Keynote Speaker
392. “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”
393. “It's important to be where your audience of potential customers is today, and where they might be tomorrow.” — Andrew Delaney, Senior Manager of Social Media, HubSpot
394. “You gotta keep trying to find your niche and trying to fit into whatever slot that’s left for you or to make one of your own.” -Dolly Parton
395. “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” — Matt Goulart
396. “Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they’re just shaped differently.” – Joe Chernov
397. “Your Google Adwords ads will produce a better return on investment the longer you use Adwords. Google will reward long-term customers with better ‘quality scores’.”
398. “Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” – Marc Ostrofsky
399. “Marketing is awareness and sales is the solution. Marketing and sales combined are awareness about a solution that goes hand in hand together.” – Aiyaz Uddin
400. “Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it.” – David Meerman Scott
401. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” -Jay Baer
402. “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
403. “I found that heatmaps are an incredible way to figure out how your customer interacts with your page, and this type of data is the stuff that really makes a difference.”
404. “Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are.” — Richie Norton, Author
405. “Affiliate marketing is not a ‘push-button’ solution. It takes focus and commitment, and a certain choreography to make it happen the way you want it to.”
406. “Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.”
407. “Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.” – Chad White
408. “Pro Tip: Bounce people back and forth between platforms by showing them an engagement ad on Instagram and an authority ad on Facebook.”
409. “Stay simple. When you start to get too complicated, that’s when you start thinking about story arches and beginning/middle/end – just keep it simple! There’s a beginning, a middle and an end. That’s all you need to know.”
410. “Your brand should feel like a personality. And that brand personality should be inviting. If your brand was a person, people should want to be friends with them.”
411. “Word-of-mouth marketing isn’t about giving customers talking points as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.” – Deborah Eastman, CMO, Satmetrix
412. “In order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.” -Lindsay Scarpello, Strategic Communications Director at OBI Creative
413. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock, Vice-Chair of GE
414. “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner, Social Media Power Influencer and Digital Marketer
415. “Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.” – Dale Carnegie
416. “When people feel insecure about something, they look around for validation. Show them that other people trust you.” –Francisco Rosales, social media marketing coach
417. “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.” – Jimmy Wales
418. “A lifeguard doesn’t have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands what’s at stake, you don’t have to run ads to get them to hold on to it.”
419. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” — Bryan Weiner, Board of Directors, Cars.com
420. “Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” –Michael Brenner, CEO of Marketing Insider Group
421. “Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.” -Nate Parker
422. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, author and keynote speaker
423. “I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.” Tommy Hilfiger
424. “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”– David Beebe, Founder and CEO, Storified Brands
425. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” –Robert Rose, content marketing strategist
426. “Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper
427. “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich
428. “Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.” -David Ogilvy
429. “The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.”
430. “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” – David Beebe, branded content producer
431. “Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” –Paul Roetzer, founder & CEO of PR20/20
432. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin
433. “I am interested in entertaining people, in bringing pleasure, particularly laughter, to others, rather than being concerned with ‘expressing’ myself with obscure creative impressions.” Walt Disney
434. “The marketing funnel can give marketers funnel-vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach.” – Tom Fishburne
435. “Either write something worth reading or do something worth writing about.” — Benjamin Franklin, a Founding Father of the United States
436. “The value is very, very simple. For us, it serves two purposes. One, we need to get people to come back, and in order to do that, we need to give them a reason to come back.” >- Matt Baglia From Slicktext
437. “Marketing is too important to be left to the marketing department.” The funny thing is, when marketing extends beyond the marketing department, the business doesn’t call it marketing anymore.
438. “Content marketing is no longer a numbers game. It’s a game of relevance,”– Jason Miller, Sr. Content Marketing Manager at LinkedIn
439. “We can’t do a lot of motivating with copy, but you can take someone’s motivation and turn it into something.” -Joanna Wiebe, Creator of Copyhackers and Co-Founder of Airstory
440. “When people feel insecure about something, they look around for validation. Show them that other people trust you.” – Francisco Rosales
441. “You’re not running around grabbing every conceivable lock to try out your key. Instead, you’re finding people (the lock), and since you are curious about their dreams and desires, you will create a key just for them, one they’ll happily trade attention for.”
442. “When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.”
443. “The internet is a big place and yes, most things have already been done… You have to be even more creative.” -Jon Henshaw, Senior SEO Analyst at CBS Interactive
444. “Building a profitable personal brand online is not a sprint, and something that happens over night. Don’t aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!” – Navid Moazzez
445. “Show the real you in your emails. You can’t control what people think of you—only what they see of you. Write about intimate stories, casual conversation, and flaws.”
446. “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” – Amy Jo Martin, Founder and CEO, Digital Royalty
447. “The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone.”
448. “Marketing is that key with infinite locks for eternity while ensuring it trends with all blends” just thought of sharing this as well to your inspiring list
449. “One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” — Ellen Gomes Sr. Content Marketing Manager, Glint Inc.
450. “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” –Bryan Eisenberg, speaker and online marketing pioneer
451. “Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” — Mark Shapiro, Chair, Vistage Worldwide, Inc.
452. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” –
453. “Brand no longer own their message. They can control it, but they do not own it. Today, consumers are the message. What they say about a brand carries more weight than what the brand says about itself.”
454. “To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.” — Michelle StinsonRoss, Managing Director of Marketing Operations, Apogee Results
455. “There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.” — Michael Brenner, CEO, Marketing Insider Group
456. “Ask yourself: How can I personalize my newsletters and landing page based off of important details of my customer avatar (such as location, interests, business type, etc.)?”
457. “Hire people that you can trust, pick a tool that you trust, and just keep everybody on the same page. Then back off.” -Len Markidan, Chief Marketing Officer at Podia
458. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
459. “The majority of business [people] are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”
460. “Do what you do so well that they will want to see it again and bring their friends.” — Walt Disney, Co-Founder of The Walt Disney Company
461. “Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.” — Margaret Mead
462. “Until and unless your users are not using your app, it doesn’t matter whether they’re paying for it or not. You are failing at the one thing that you were set out to do, which is solve the problem.” - Samar Owais
463. “Our digital future is about enabling better productivity and decision making to enjoy a better quality of life.” – Yacine Baroudi
464. “Reach out to people and do it in a way that is authentic and natural in building partnerships.” - Brett McGrath From The Juice
465. “Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.”
466. “More contact means more sharing of information, gossiping, exchanging, engaging – in short, more word of mouth.” – Gary Vaynerchuk
467. “It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do. So you can’t go out and ask people, you know, what the next big [thing.] There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me ‘A faster horse’.” Steve Jobs
468. “We know from research, talking to users and being an active part of the industry that marketers are increasing emphasis on measurement.”
469. “It’s not about trying to crank everything you can into the article. It’s about delivering value and persuading people that you can solve their problem in as few words as possible.” -Tim Soulo, Head of Marketing and Product Strategy at AHREFs
470. “If you’re not causing people to raise eyebrows in your industry, I don’t think you’re going to make it big time. Not today.”
471. “Be authentic. Another way to succeed online is to interact as you would in “real life” – because this stuff is real life. Automated responses, while still commonplace, don’t create trust in your brand, and without trust, you get not business.”
472. “Advertise an upcoming webinar based off of what time the user is seeing the advertisement. For example, if a user sees the advertisement at 10:00am the webinar starts at 10:15am.”
473. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” — Lori R. Taylor, Founder, Rev Media Marketing
474. “The first skill that marketers need to develop in order to try to build relationships with “strangers” via new media, without a shadow of a doubt, is empathy.”
475. “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, author, entrepreneur, teacher
476. “Consumers are more awakened, aware, and conscious of advertising and marketing tactics than at any other time in history. Why? Because we’re all talking to one another and sharing information on social media. There are no secrets anymore.”
477. “Doing well with blogging is not about writing one key post; it is about performing day after day and helping a few people at a time.” – Aaron Wall
478. “Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.”
479. “The secret to marketing success is no secret at all: Word of mouth is all that matters” – Seth Godin, Founder, and CEO, Do You Zoom
480. “How do you know your content’s relevant? Increased social traffic, engagement & quality leads.” — Jason Miller, communications strategist, and political manager
481. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – Duane Forrester
482. “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” -David Ogilvy
483. “The aim of marketing is to know and understand the customer so well the product and services fits him and sells itself.” – Peter Drucker
484. “Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” – Michael Brenner
485. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
486. “Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.” – Tim Frick, Principal of MightyBytes
487. “When in doubt, assume that people will act according to their current irrational urges, ignoring information that runs counter to their beliefs, trading long-term for short-term benefits and most of all, being influenced by the culture they identify with.”
488. “Social media is about the people! Not about your business. Provide for the people, and the people will provide you.” – Matt Goulart
489. “Customers are the growth engine of your business and more importantly, they’re humans. They have personalized wants and needs.”
490. “When people feel insecure about something, they look around for validation. Show them that other people trust you.“ - Francisco Rosales
491. “Everything boils down to relationships. Sales is relationships. Marketing is relationships. It has been and always will be this way.”
492. “Branding demands commitment: commitment to continual reinvention, striking chords with people to stir their emotions, and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” — Sir Richard Branson
493. “Virality is like catching lightning in a bottle. Instead, focus on what you can control like the conversion and the branding.”
494. “Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours.”
495. “One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party’s work. Criminal behavior.”
496. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” — Beth Comstock
497. “Making money from blogging requires you to do only two things: drive a lot traffic, then maximize the income from that traffic.” -John Chow
498. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” — Peter Drucker, Marketing Consultant & Author
499. “You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.” — Seth Godin
500. “Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?” – Nir Eyal
501. “If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban
502. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos, CEO and founder of Amazon
503. “Yes, the Internet is a discovery tool, but no, you’re not going to get discovered that way. Instead, you will make your impact by uniting those you seek to serve.”
504. “Nothing worth having comes easy. Relationships (of all kinds) take work. Customers take work. Building a team takes work. If it’s easy, it’s often not worth having and almost never a competitive advantage.”
505. “The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” -Ron Dawson
506. “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” –Ekaterina Walter, marketing strategist
507. “Consider how you work with influencers in areas such as podcasts, webinars, live-streams, ebooks, blogs and social content. Are there ways that your marketing can be improved with the help of industry influencers?” @RtMixMktg
508. “All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion and desire.” Aristotle
509. “My main advice for anyone working content marketing or starting at a content team is make sure that you have a really, really clear opinion about the world.” -Geoffrey Keating, Editor at Intercom
510. “Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.” – Kristi Hines
511. “If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.” -Michael Brenner, CEO of Marketing Insider Group and co-author of The Content Formula
512. “The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.” Steve Jobs
513. “Ten years ago, there was just one area. If you knew UX, you knew UX. Whereas today, UX is a blurry mesh of different things.”
514. “Organic reach is so important because the impression you get when someone comes directly to your page is a much more qualified lead and potentially a more valuable customer than someone you got through an ad buy.”
515. “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” – David Beebe, branded content producer
516. “If you are doing marketing and you are not aligned with the growth of your company, then you are probably not doing your job.”
517. “The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” — Brandon Sanderson, Author
518. “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” — Laura Fitton, INBOUND & Influencer Relations, HubSpot
519. “Marketers have the tendency to abstract their messages to the point that everything can be said in two to six commonly used words, which somehow gives us the comforting sense that we’ve created a polished marketing message. As if that’s the goal. Let me leave you with this: polish doesn’t convert.”
520. “When people feel insecure about something, they look around for validation. Show them that other people trust you.“ – Francisco Rosales
521. “Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.” – David Meerman Scott, marketing speaker and author
522. “Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle, or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or even why you were washing a pig in the first place.” – Luke Sullivan
523. “Content marketing is the gap between what brands produce and what consumers actually want.” — Michael Brenner, CEO, Marketing Insider Group
524. “We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart.” – George Farris, founder of Farris Marketing
525. “You get biased by your existing understanding of the field.” -Rand Fishkin, Founder of SparkToro and author of Lost and Founder
526. Those organizations and individuals that can evolve and take advantage of where we are today are going to rise to the top and everybody else is going to be left by the side. - Linda Popky
527. “If you love what you’re doing… that will make it so much easier to actually sit down and create content, inspire, entertain, and educate. That’s what’s really important.” -Jeff Bullas, CEO of Jeffbullas.com Pty Ltd
528. “Accuracy does not equal authority. You don’t have to be totally accurate to establish authority; in fact, you can be extremely vague and create more authority than when you were trying to be direct.”
529. “Ask three questions for every idea: a. How would I get paid with this idea? b. How much would I get paid from this idea? c. Is there a way I could get paid more than once?”
530. “Everyone would love to have a large and growing market, perfect technology, and infinite capital. Under those conditions, anyone can be an entrepreneur. The question is what you are willing to do and can you do when the conditions are far from perfect.”
531. “If you look like you’re selling, people see it and run the other way. Everything has shifted. The stories that have emotional content are going to make people know, like, and trust you.”
532. “In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.” — Charles Darwin
533. “Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” –Kath Pay, Founder and Senior Consultant at Holistic Email Marketing
534. “If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you’ve got. Just don’t plan on using it as a shortcut to making a living.” -Seth Godin
535. “The thing that generated sales was delivering the exact right content that the right people cared deeply about and it resonated with them.” - Matt Johnson, Author of MicroFamous
536. “Good content isn’t about good storytelling. It’s about telling a true story well.” Ann Handley, head of content at MarketingProfs
537. “The Internet destroyed most of the barriers to publication. The cost of being a publisher dropped to almost zero with two interesting immediate results: anybody can publish, and more importantly, you can publish whatever you want.” -Dick Costolo
538. “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” –Jimmy Neil Smith, Director of the International Storytelling Center
539. “Instead of using technology to automate processes, think about using technology to enhance human interaction.” – Tony Zambito, Lead authority in Buyer personas.
540. “When people are on your website, they may want to fill out a form, but a lot of people just want to talk to you now. They don’t want to fill out the form and wait.”
541. “The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific.”
542. “The key that you have to remember is you will get a lot more bang for your buck by targeting a large number of lower-traffic terms than by targeting a small number of higher-traffic terms.”
543. “Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.”
544. “A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” – Guy Kawasaki, Chief Evangelist, Canva
545. “If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only reach journalists – not your buyers directly. They’ll say that bloggers are geeks in pajamas who don’t matter. They are wrong.”
546. “We take most of the money that we could have spent on paid marketing and instead put it back into the customer experience. Then we let the customer be our marketing. Historically, our number-one growth driver has been from repeat customers and word-of-mouth.” – Tony Hseih, Zappos CEO
547. “I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.” -Steve Jobs
548. “The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.’” – Jeffrey Zeldman
549. “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” – Gayle Fuguitt
550. “You can never spend too much time thinking about, worrying about, caring about your people, because at the end of the day it’s only the people who matter. Nothing else.” - David Ogilvy
551. “Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.” –Mark Zuckerberg, creator of Facebook
552. “The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.”
553. “When you are first getting started on social media, you really need to do your research… don’t just choose a channel because Facebook owns the world or because everyone’s doing Twitter.” – Celeste Mora
554. “Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product, you can only interest them into buying it.” – David Ogilvy
555. “People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.”
556. “The only way to outdo, to outperform the competition is to offer something unique and something better than they have.” -Tim Soulo, Head of Marketing and Product Strategy at AHREFs
557. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” — Jay Baer
558. “Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan
559. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker, founder of Drucker Institute
560. “Marketing strategy will impact every piece of your business and it should be tied to every piece of your business.” -Brandon Andersen, Chief Strategist of Ceralytics
561. “Instead of using technology to automate processes, think about using technology to enhance human interaction.” –Tony Zambito, lead authority in buyer personas
562. “To ascend your customer from passive to active advocates, you need to get them to share their story and give a testimonial.”
563. “I’d like to be remembered, as a copywriter who had some big ideas. That’s what the advertising business is all about. Big ideas” — David Ogilvy 62. “This is what most marketers get wrong. They focus all their efforts on building email lists, and almost no effort on how they’re going to make money from that list once they have it.” — Ryan Deiss, Digital Marketer 63. “The second method for creating a winning strategy in the era of inbound marketing is to be the world’s best at what you do” ― Brian Halligan, author of Inbound Marketing 64. “These days, people want to learn before they buy, be educated instead of pitched.” — Brian Clark, Founder of Copyblogger 65. “Content is anything that adds value to the reader’s life.” — Avinash Kaushik 66. “Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” — Albert Einstein 67. “Either write something worth reading or do something worth writing.” — Benjamin Franklin 68. “Create content that teaches. You can’t give up. You need to be consistently awesome.” — Neil Patel 69. “Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.” — Laura Fitton 70. “Content is the atomic particle of all digital marketing.” — Rebecca Lieb 71. “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” — David Beebe 72. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock 73. “There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.” — Michael Brenner
564. “We need to stop interrupting what people are interested in and be what people are interested in.” — Craig Davis, Co-Founder, Sendle
565. “A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inherent need to be fed and nurtured and placed above all else! Saving your way there is a fool's errand.” — Chet Baker, SVP Corporate Development, Entrinsic Health Solutions
566. “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart, digital marketing executive
567. “You’re not smarter than Facebook. They know who your target audience is and you have to play by their games to get your content in front of them.”
568. “We get to live in a time that we get to use social media as a tool. It’s not just a face on a piece of paper, and that’s what makes you someone’s favorite model. We can have a very similar sense of humor as someone, and that’s why we’re their favorite model, or our personal style, off the runway, is why we’re their favorite.” – Gigi Hadid, Fashion Model
569. “Brand is really the connection between you and your customers. If you have a very strong culture, then the brand will come through.”
570. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, Co-founder and CMO of Sendle
571. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”
572. “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” – Gary Vaynerchuk
573. “Don’t ever be afraid to try new things and don’t go with, ‘I don’t like this ad.’ How do you know 100 million people won’t?” -Ken Moskowitz From Ad Zombies
574. “Before you create any more ‘great content,’ figure out how you are going to market it first.” –Joe Pulizzi, content marketer and strategist
575. “In order to be an expert in this ever-changing world of digital marketing, it is essential to make sure everyone is learning all the time.”
576. “Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.” -David Ogilvy
577. “For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.” – Zig Ziglar
578. “You can’t tiptoe into social media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there.” — Dave Saunders
579. “One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” –Ellen Gomes, Senior Content Marketing Manager at Marketo
580. “Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” — Sam Balter, Sr. Marketing Manager of Podcasts, HubSpot
581. “Social media is about the people, not about your business. Provide for the people, and the people will provide for you.” – Matt Goulart
582. “Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business.” – Brandon Andersen
583. “The status quo doesn’t shift because you’re right. It shifts because the culture changes. And the engine of culture is status.”
584. “There are a lot of opportunities that you can discover by listening closely to what your customers are saying.” - Joei Chan, Head of Content at Linkfluence
585. “Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action. Direct”
586. “Don’t settle. Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan
587. “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
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